Shirlene Noordin

Shirlene Noordin is the founder and Director of Phish Communications. A communications professional with over 20 years of practice, her areas of expertise include strategic communications, media relations, issue and crisis management, experiential marketing and project management. She has worked with art institutions, art fairs and festivals such as the Singapore Art Museum, the Guggenheim Museum, The Substation, Singapore Biennale 2016, Art Stage Singapore, Art Jakarta; luxury and lifestyle brands such as ANAORI, Hermès, Maison&Objet Asia, Martell, Chang, Perrier-Jouët; embassies such as the European Union Delegation to Singapore, the French Embassy in Singapore, among others. She graduated from the National University of Singapore and Goldsmiths College, University of London. She is also an Eisenhower Fellow. Languages spoken include English, French, Malay and Bahasa Indonesia.

Shirlene Noordin

Shirlene Noordin is the founder and Director of Phish Communications. A communications professional with over 20 years of practice, her areas of expertise include strategic communications, media relations, issue and crisis management, experiential marketing and project management. She has worked with art institutions, art fairs and festivals such as the Singapore Art Museum, the Guggenheim Museum, The Substation, Singapore Biennale 2016, Art Stage Singapore, Art Jakarta; luxury and lifestyle brands such as ANAORI, Hermès, Maison&Objet Asia, Martell, Chang, Perrier-Jouët; embassies such as the European Union Delegation to Singapore, the French Embassy in Singapore, among others. She graduated from the National University of Singapore and Goldsmiths College, University of London. She is also an Eisenhower Fellow. Languages spoken include English, French, Malay and Bahasa Indonesia.

Estee Hamid

Estee Hamid is Director of Phish Digital. She was part of the pioneer team at Zalora Singapore where she was plunged into the tech world of e-commerce, after having first worked for ACP, a publishing house that published Cleo and Women's Weekly. At Zalora, she was responsible for running the content team. She was then headhunted for a digital role in Jakarta where she rose to become Vice President of Marketing at Cashbac, a leading Indonesian Fintech company under the Sinarmas Group. While at Sinarmas, her portfolio included visual communications, sales and branding, ensuring that the company's business objectives and revenue targets were met through digital marketing. Among the successful campaigns that she has led included the grand launch of Cashbac app and an e-wallet collaboration with McDonald's Indonesia.

Estee Hamid

Estee Hamid is Director of Phish Digital. She was part of the pioneer team at Zalora Singapore where she was plunged into the tech world of e-commerce, after having first worked for ACP, a publishing house that published Cleo and Women's Weekly. At Zalora, she was responsible for running the content team. She was then headhunted for a digital role in Jakarta where she rose to become Vice President of Marketing at Cashbac, a leading Indonesian Fintech company under the Sinarmas Group. While at Sinarmas, her portfolio included visual communications, sales and branding, ensuring that the company's business objectives and revenue targets were met through digital marketing. Among the successful campaigns that she has led included the grand launch of Cashbac app and an e-wallet collaboration with McDonald's Indonesia.

Parveen Hassanbhai

Parveen has over 10 years experience in Public Relations having worked in fashion, lifestyle, F&B and cultural PR. Over the years, she has nurtured a wide network of media contacts in Singapore and the region, especially among lifestyle and luxury titles. In fashion, she has worked with brands such as Skin Inc, New Balance, Melissa Shoes and Valentino and in culture and F&B, Singapore International Film Festival and World Gourmet Summit, among others. She is also experienced in content creation, having managed the social media accounts and websites of the brands she has worked with. Parveen is bi-lingual in English and Mandarin.

Parveen Hassanbhai

Parveen has over 10 years experience in Public Relations having worked in fashion, lifestyle, F&B and cultural PR. Over the years, she has nurtured a wide network of media contacts in Singapore and the region, especially among lifestyle and luxury titles. In fashion, she has worked with brands such as Skin Inc, New Balance, Melissa Shoes and Valentino and in culture and F&B, Singapore International Film Festival and World Gourmet Summit, among others. She is also experienced in content creation, having managed the social media accounts and websites of the brands she has worked with. Parveen is bi-lingual in English and Mandarin.

Sumedhaa Hariram

Sumedhaa Hariram is an associate consultant with Phish Communications. She began her career in communications in 2013, working with clients in the culture and lifestyle sectors in Singapore. Since then she has also worked with tech startups, corporate banking, finance among other industries. Her clients have included the M1 Singapore Fringe Festival, Singapore Art Museum, European Union Delegation, VP Bank and Skyports. She also has experience in content creation and copywriting and has contributed to Plural Art Mag and YP Singapore. She has also created copy for newsletters, posters, social media posts and brochures.

Sumedhaa Hariram

Sumedhaa Hariram is an associate consultant with Phish Communications. She began her career in communications in 2013, working with clients in the culture and lifestyle sectors in Singapore. Since then she has also worked with tech startups, corporate banking, finance among other industries. Her clients have included the M1 Singapore Fringe Festival, Singapore Art Museum, European Union Delegation, VP Bank and Skyports. She also has experience in content creation and copywriting and has contributed to Plural Art Mag and YP Singapore. She has also created copy for newsletters, posters, social media posts and brochures.